The 2014 National Tasting Room Survey Report is the first of its kind: a national survey of your peers and industry experts - winery owners, tasting room managers, wine makers, and front line employees - from hundreds of US wineries operating a tasting room as a major source of revenue and customer growth.

Who should read this report?
Winery Owners    

Tasting Room Managers & Supervisors
Wine Makers   
Winery Marketing Directors
Vineyard Owners with Interest in Winery Operations & Profitability
Wine Association Directors and Members 
Wine Tour Operators
Tasting Room Retailers & Suppliers
Sommeliers, Oenology Students
Wine School Instructors

And... Future Winery Owners


2014 National Tasting Room Survey Report
by Miguel Lecuona, Wine Marketing Guide LLC
 

Buy Now


$49 for survey participants
$69 for subscribers to The Grapevine Magazine
$99 retail

Order your copy from the Paypal button at the top of TheGrapevineMagazine.net


 

The final report is now published, and available for purchase, through the PayPal order menu at the top of www.TheGrapevineMagazine.net.  Created by Wine Marketing Guide LLC and fielded to wineries subscribing to The Grapevine Magazine, the 2014 Tasting Room Survey Report is comprehensive:  over 120 pages of analysis, discussion and insights, with question-by-question data, verbatim responses, cross-tabulation analysis, and specific insights designed to help wineries assess and improve operations, revenue and the customer experience in the tasting room.  Retailing for $99, special pricing is available to all wineries that completed the survey -- half off, at $49!  And to subscribers of the magazine that did not complete the survey, for just $69, this Report will provide valuable insights, guidance and ideas from your peers to improve your own tasting room operations.  We are sure that the 2014 Tasting Room Survey Report will help you save time, increase revenue, avoid a few problems, and guide your tasting room strategies for 2014 and beyond.  

 

Findings are presented in 6 sections.

  • Section 1 covers Location, Operations, and Wine in the Tasting Room, and analyzes questions from the first half of the Survey.

  • Section 2 covers Sales & Service; Customers, Club Members & Tour Groups; and Facilities, addressing in detail many questions from the second half of the survey. 

  • Section 3 is a summary comparison between survey respondent groups -- Winery Owners, and Wine Team Members -- with cross-tablulation analysis and inights.

  • Section 4 is a reprint of the original 27 question survey.

  • Section 5 is the complete survey response data from all 204 participants, in aggregate.

  • Section 6 breaks that data into the two sub-groups across all questions, and provides hundreds of verbatim responses from each group, question by question.  

A very special thank you to The Grapevine Magazine for supporting this industry research project, facilitating publicity among US wineries for responses, and distribution of this report. Visit TheGrapevineMagazine.net for a free subscription.

 

 


2014 National Tasting Room Survey Report
by Miguel Lecuona, Wine Marketing Guide LLC

BUY NOW

$49 for survey participants
$69 for subscribers to 
The Grapevine Magazine
$99 retail

Order your copy from the Paypal Button at the top of TheGrapevineMagazine.net


Let's ask a few questions to see if this report is for you.  

  • Are you a winery owner with a significant investment in your own tasting room?  
  • Do you manage a tasting room for your winery?
  • Do you think you could be selling more, or cutting costs and improving tasting room profitability, but don't really know where to start?
  • Do you want insight from your peers on how they set up their tasting room, from wine selection, to pricing, to merchandising and other revenue opportunities?  
  • Do you know what the most important source of revenue is for your tasting room?  
  • Are you aware of the different kinds of customers coming through the tasting room, and which provide the biggest revenue opportunities?  
  • How about those posing the most difficult challenges?  Would you like some ideas to tackle those problems?
  • Would you like some advice -- from your own peers -- for 2014 and beyond, to improve your own tasting room operations, service and customer experience?  
 
These questions and issues are addressed in the 2014 National Tasting Room Survey Report, by Miguel Lecuona, Wine Marketing Guide LLC.
 

We wrapped up the survey with two open ended questions:  

(1) What is the best advice you would give new wineries opening their first tasting room?

(2) Second Chances: What do know now that you wish you knew when you first were involved in Tasting Room Sales and Service?  

We were pleased to receive nearly 200 replies to these two questions, and will share every single one of them in Section 6. You will see them organized in two groups, from winery owners, and from winery team employees.  If you are a new winery, or want to get the most out of your tasting room sales, service and customer experience, you will not want to miss these verbatim replies from your fellow wineries.  

 


2014 National Tasting Room Survey Report
by Miguel Lecuona, Wine Marketing Guide LLC

BUY NOW

$49 for survey participants
$69 for subscribers to 
The Grapevine Magazine
$99 retail

Order your copy from the Paypal Button at the top of TheGrapevineMagazine.net